Let’s say you clip pieces of content for a musical artist, entrepreneur, or content creator.

If they are an established personality and you are able to bring in a stack of views for them, you could genuinely charge them a HEAP of money because of how much value and attention you are bringing to their business.

Musical artists need views on YouTube to build a bigger audience and increase revenue.

The way you edit for them also creates a specific outlook or branding image for their audience.

For example; everyone knows Batman (not including Bruce Wayne) to be a badass, fighting expert, and genius.

Yet, most of us immediately associate a dark feel with his character.

Things like rage, aggressive and “masculine” because of his black suit, he only appears at night, and the loneliness in his life.

He could ALSO be a really funny guy, feel constant anxiety, have a weird obsession with lollipops and always watch Tom & Jerry before going to sleep.

But that’s not what portrays his “brand”.

That’s why there’s a significance to the way you edit content to portray or brand people and businesses.

It hyper-focuses on what the business stands for, ideal clientele, the purpose, and the mission.

If a business owner or entrepreneur needed leads, you could edit their content that would lead to higher views, explode the “attention” their business would get, and generate thousands of quality leads through organic content.

It’s also why I believe in the online market because then there’s no need for paid ads to focus in on one location or area.

Even then, you could just have the business owner directly call out a location or demographic of people.

Once you’re able to get the business owner a lot of quality attention and see the results, you can dedicate yourself to hiring more quality editors and lead the creative department which means more cashflow.

It sounds easy. It’s a lot harder. But it’s very possible.