The art of editing comes with practice and the better you get, the more money.

However, if you understand the blend of the right editing with the content that blows up business, you’ll go a lot further.

There are A LOT of brilliant editors who make close to nothing because they lack the marketing, positioning and business skills. The art of editing is 30% of it, the rest is psychology.

The psychology behind why people will watch the content you edit.

The psychology behind your edit to target the right clients.

The psychology behind getting high-ticket clients to want to work with you.

Now that we got that aside, let’s get a bit more into “the psychology of a good edit”.

Color grading, motion graphics, pacing, and story-telling can all sound super overwhelming if you’re starting from zero.

I absolutely found it to fly past my head when I first started out and to be honest, I would usually just skip through all this sort of information and just get to the “money” part of it.

But after being in the creator, entrepreneurship and business market for close to half a decade now, it doesn’t work like that.

You have to learn the basics, practice them, then get to the money. If done right, it won’t take you any longer than a couple days to develop the skill to an intermediate level, and add another week to put it into action.

Free softwares I recommend to start editing:

• CapCut (I edited most of my highest performing reels on my phone using CapCut)
• Da Vinci Resolve (Best for color grading - but also a decent editing software)

There are a couple of elements that make a quality editor.

As mentioned above pacing, storytelling, motion graphics, sound design, color grading, etc. So here are the exact topics you should look into relating to short-form editing:

• Adding the right amount of contrast to your video to make the video stand out
• Framing The Subject For Reels (keeping eyes of the subject in the top third of the “rules of third grid”, keeping captions below the subject chin to keep it more engaging, making sure you keep out of the “Instagram red zone”)
• Desaturation to make certain colors of the brand stand out (each piece of content you work on editing should follow some sort of color branding - although there are a lot of people who don’t really care, it will make you stand out)
• Sound effects (whooshes, risers, mouse-click to use every time a title pops up)